On Alibi, there’s always more going on than meets the eye. Our objective was to improve brand perceptions of Alibi among crime drama viewers and to promote the Alibi channel’s new brand proposition of ‘more than meets the eye’ in new and engaging ways.
We created a bespoke special build installation as a real world experience that allowed the general public to get involved and interact with our brand. This installation was seen across the UK from Manchester to London. We also continued our out-of-home brand campaign went live across multiple digital screens across installation sites.
To promote the Alibi channel’s new brand proposition of ‘more than meets the eye’, we wanted to engage with the curiously-minded fans of crime drama by creating a real world experience that offers something unexpected and challenges their perspectives. Using the optical illusion of anamorphic type, we developed a large installation that can only be seen and deciphered from a certain point and perspective. This installation allows people to engage and interact with our brand and was created as part of a wider campaign to show that on Alibi there is always more going on than meets the eye.
We created a special build installation Animated screens revealed hidden messages across the country – prompting people with a curious mind to take a second look; bringing to life our tagline of ‘more than meets the eye’. An on-air promo was also broadcast as part of the brand campaign. Using our new and exclusive content to encapsulate our brand message of ‘more than meets the eye’.
The brand campaign was picked up by a number of creative publications to help spread the word and raise the awareness of our and what we offer. Publications included, Campaign, The Drum and Little Black Book. We also saw increased engagement among viewers, with an increase amongst new and existing audiences across our audience share and our social media platforms during the brand campaign.
