On Alibi, there’s always more going on than meets the eye. Our objective was to improve brand perceptions of Alibi among crime drama viewers and to promote the Alibi channel’s new brand proposition of ‘more than meets the eye’ in new and engaging ways.
Our brand campaign went live across multiple digital screens during a large-scale nationwide campaign. We wanted to bring to life our tagline of ‘more than meets the eye’ by creating the joy and excitement of discovering hidden phrases. Our campaign used tactical copywriting to challenge viewers by revealing hidden messages across digital screens throughout the UK.
Animated screens revealed hidden messages across the country – prompting people with a curious mind to take a second look; bringing to life our tagline of ‘more than meets the eye’.
The brand campaign was picked up by a number of creative publications to help spread the word and raise the awareness of our campaign. Publications included, Campaign, The Drum and Little Black Book. We also saw increased engagement among viewers, with an increase amongst new and existing audiences across our audience share and our social media platforms during the brand campaign.