UKTV Creative were tasked with repositioning Really as a strong and unique TV channel and communicate this through a bold new on-screen presence. To do this, a new OSP layout was crafted with a confident typographic style and a colour palette that’s as diverse as the stories they tell.
These colours formed a duotone effect that is used across the channel’s on screen presentation as a distinctive and constant graphic language. Specific colours are used to hit varying tones of voice and give a gentle nudge towards Really’s key programme genres.
Research carried out by UKTV revealed that Really viewers find real life stories more powerful than fiction and enjoy content that engages through the need for human understanding. Armed with this insight, UKTV Creative has designed a set of new channel idents with the strapline ‘Life on TV’, which taps into this emotional connection and appeal to a broad audience.
The new identity centres on intimately-shot interviews with real people, who open up and tell their own emotional story to the camera.
The final idents are a moving portrait of each contributor using a single tracking shot. A closer look reveals an extra layer of story in the form of a roto-scoped double exposure effect that plays additional footage over their silhouettes. A detail so subtle it’s almost undetectable, like a slight breeze rippling through their clothing.
A white border is also used to frame the content and act as a window into real people and the powerful stories they have to tell.
Prompted by on-air navigation, Really viewers intrigued by the idents can visit the channel’s website to watch the full-length versions of the interviews.
Made by UKTV Creative
© UKTV Media Limited 2017