W Journey Ident

Our in-house team create branding solutions for a variety of brands through strategic design and execution.

Following on from the success of the W channel rebrand, we created a new ident that will take viewers on a continuous journey through a mixture of diverse scenarios each happening in different locations. It presents a range of emotions, from the feeling of contentment and peace to suspense and mystery.

The challenge was to explore different techniques to create the ident without having to rely on a live action shoot. Working with an external agency we explored a few executional ideas including 3D camera projection mapping and mixing photography with 3D elements. After a couple of rounds of experiments, we eventually decided to push for a hyper/photoreal 3D approach using Cinema 4D.

This technique gives us the flexibility to develop idents further down the line with the ability to travel anywhere we wish.

Made by UKTV Creative
© UKTV Media Limited

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