Our in-house team create branding solutions for a variety of brands through strategic design and execution.
Following on from the success of the W channel rebrand, we created a new ident that will take viewers on a continuous journey through a mixture of diverse scenarios each happening in different locations. It presents a range of emotions, from the feeling of contentment and peace to suspense and mystery.
The challenge was to explore different techniques to create the ident without having to rely on a live action shoot. Working with an external agency we explored a few executional ideas including 3D camera projection mapping and mixing photography with 3D elements. After a couple of rounds of experiments, we eventually decided to push for a hyper/photoreal 3D approach using Cinema 4D.
This technique gives us the flexibility to develop idents further down the line with the ability to travel anywhere we wish.
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