UKTV Creative produce a broad range of fully integrated marketing campaigns across the UKTV network.
To launch the twelfth series of the much-loved comedy Red Dwarf we decided to focus on what makes it great – the characters - structuring the campaign around their four distinct personalities in this cinematic premium-looking key art image. As well as a nationwide marketing campaign, we secured a placement on the biggest billboard in Europe – the Clapham Colossus. Displaying these much-loved characters, bigger than ever before.
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