Red Dwarf: The Promised Land

UKTV Creative produce a broad range of fully integrated marketing campaigns across the UKTV network.

The feature-length return of Red Dwarf on Dave.

The switch from series to a one-off format gave us the opportunity to approach the creative as if it were the launch of a Hollywood movie, demonstrating that this was a piece of event-TV that would deliver laughs, high-quality special effects and genuine drama.

We started the campaign with a stripped-back AV and OOH teaser phase which dialled back the series’ humour in favour of a darker and more dramatic tone.

This was continued into the launch trailer and a stunning, Drew Struzan-inspired key-art execution which was rolled out in multiple formats.

Red Dwarf The Promised Land stands was the third-highest rating show in the channel’s history.

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