Our in-house team create branding solutions for a variety of brands through strategic design and execution.
UKTV Creative were tasked with repositioning Really as the strong and unique channel it is and communicate this through a bold new on-screen presence. To do this we created a new OSP layout with a confident typographic style and developed a colour palette that is as diverse as the stories we tell. These colours formed a duotone effect that is used across the channel’s on screen presentation as a distinctive and constant graphic language. Specific colours are used to hit varying tones of voice and give a gentle nudge towards Really’s key programme genres.
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