The team at UKTV Creative produce all on-air promotions for our network of channels.

This TV promo is to advertise Drama on UKTV Play, UKTV's on demand service. A shoot where the challenges were not only to deliver a clear and effective message and make the spot look and feel like a premium quality drama, but also to coax a self-deprecating, comic performance from one of TV and film’s most fearsome actors.