The team at UKTV Creative produce all on-air promotions for our network of channels.

This TV promo is to advertise UKTV Play, UKTV's on demand service. The aim of the campaign was to launch the product and celebrate the different content the service provides, showing the platform as an energetic and disruptive brand. This was supported with national digital out-of-home, including contextual location and weather-based triggers, handled by creative agency Antidote.