The team at UKTV Creative produce all on-air promotions for our network of channels.

This TV promo is to advertise the show Go 8 Bit on Dave. To mark the launch of the second series, we wanted to cerebrate the joy and pain of gaming with a symphony of 8 bit sound. A bespoke shoot was done with Dara Ó Briain by our in-house creatives, with retro video game elements added in post production courtesy of our in-house design team.