UKTV Creative produce a broad range of fully integrated marketing campaigns across the UKTV network.
To launch W’s biggest ever drama commission, we needed to make an even bigger splash. Oscar winner Anna Paquin takes us on an adrenalin fueled journey, giving us a first-hand glimpse into the dark world of celebrity PR and its outrageous clients. UKTV Creative launched Flack with a 360 campaign aimed at reaching wider audiences and changing brand perception. Episode 1 brought in over 100% increase in new weekly viewers and 62% of dial tested people were more likely to watch W as a result. We shot a POV conceptual teaser teaser to build anticipation for the show and cement W as the go-to destination for high quality entertainment.
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